By blueball2 Undeniably, the consumer market is still dominated by women, but with the improvement of men’s economic capacity and the awakening of consumer awareness, men also have a huge volume of consumption. Unlike women’s impulsive consumption, men are relatively rational. And the interior as a life must be intimate apparel, male consumers on its quality, comfort and functionality will have higher requirements, so only to meet the needs of male consumers interior brand, it is easier to seize the development opportunities of the male market.
Insight into men’s needs, create a comfortable experience with details
DAVID ARCHY was founded in 2010, as a global men’s underwear brand, more than a decade has been adhering to the “focus on details, focus on quality” brand philosophy, based on the personalized needs of contemporary quality men, DAVID ARCHY adhere to the incorporation of more innovative design, and strive to product excellence to the most stylish.
DAVID ARCHY is to stand in the consumer’s point of view and from a variety of process details to enhance the wearing comfort of the product.
DAVID ARCHY always adhere to the use of high-quality fabrics such as Lycra spandex, Lenzing Tencel, Supima cotton, bamboo pulp fiber, etc., which greatly enhances the quality of men’s clothing; remove the labels on the underpants, and choose to print the information on the underpants; innovative sewing technology, the use of four-needle, six-thread backstitching, eight bones and other innovative sewing technology, so that the internal stitching is more fluffy to reduce the friction of the skin to resolve DAVID ARVHY also makes these intimate products present a sense of technology in line with the times, realizing the brand’s “second skin” for the ultimate sense of body, which also makes the brand a dark horse among many competitors.
For quality control, DAVID ARCHY adheres to the multifaceted testing standards of the national standard, and has a complete set of quality control processes and strict quality control procedures. Its quality control procedures up to 21, far higher than the industry standard, more so that other counterparts are difficult to look at the back of the business. From the fabric, design, details and other aspects of the ultimate pursuit of high quality DAVID ARCHY successfully shaped the user’s good trust in the brand, in the men’s interior market has occupied a place.
Precise brand positioning, shaping brand influence
For the consumption of underwear products, relying only on excellent products is not enough to win the market, but also rely on the customer’s repeat purchase rate, which depends on the brand building.
DAVID ARCHY brand vision is to provide the ultimate wearing experience for men around the world. Although the products are daily but never ordinary, extremely comfortable and full of details, stationed in the domestic Tmall in just one year’s time to quickly accumulate a group of loyal users. At the same time DAVID ARCHY in the major social media platforms for the target user groups, the whole network dissemination, the use of third-party platforms, station promotion, independent station hard advertising and social media diversion, so that the brand in the hearts of more and more users to leave a deep impression, to realize the traffic precipitation and sales steadily rising.
DAVID ARCHY such a focus on details, adhere to the sub-category of deep plowing brand, can occupy a place in the highly competitive interior market thanks to its consistent adherence to the “user-oriented” design concept and the pursuit of the ultimate details, but also look forward to it to bring us more products with highlights.