Superdry was born in 2003 from a trip to Tokyo. Superdry’s style values have never wavered, focusing on: incredible tailoring, super soft cottons with authentic vintage washes, high quality fabrics and iconic hand-painted graphics, all combined to create future classics. Superdry is a true British fashion success story, with a brand DNA synonymous with exquisitely detailed designs, premium fabrics and British tailoring. With roots in Japanese imagery and vintage American sportswear, Superdry has grown into the most diverse British lifestyle brand with a truly global reach and celebrity following.
